Corporate Culture
CP ALL believes that corporate culture is the “organization’s life force” that makes the organization strong and enables it to grow sustainably. Therefore, the principles of working together on the basis of values or guidelines for working together are divided as follows.
5
The Company’s desired employee competencies
1.Achievement (love work)
2.Customer Service Orientation (love customers)
3.Integrity (love honesty)
4.Organization Commitment (love organization)
5.Team Work and Cooperation (love team)
7
The Company’s desired shared values
strength / courage / verbal honesty / unity / generosity / respecting others / enjoying beauty of life
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Essential Leader Skills
Junior Management : sincerity / non-arrogance / verbal consciousness / non-power abusive
Middle Management : good role modeling / possessing fairness / merciful / decisive
Top Management : societal care / cultivating good people / open mindedness
“Our Way” To continue for sustainable growth in the next 30 years with “Our Way.”
CP ALL is aware of external changes that are changing rapidly and drastically than the past. The company has therefore mobilized the brainstorming from more than 4,000 executives and representatives to find ways to create sustainable growth for at least 30 years. The results from brainstorming, it enables the company to receive important and necessary values for sustainable growth called “Our Way” (5 development), consisting of “TRUST,” “COACHING,” “INNOVATION,” “SMART,” and “COMMUNITY AWARENESS.”
Respect for Diversity and Inclusion
Respect for diversity and inclusion remains the Company’s commitment, emphasizing equal treatment which does not discriminate based on nationality, skin color, religion, gender, sexual preferences, citizenship, age, disability, or other characteristics considered to be a human right. By managing diversity and accepting differences in an appropriate manner, with believes that it is able to attract and retain people who are capable and good, as well as bring out and make use of the best potential and capabilities from employees. In this regard, the Company has established the Diversity and Inclusion Policy and Guidelines with the aim to mutually benefit its business operations and employees as follows:
Leaders at every level must be prepared to listen to differing opinions from others
Encourage and drive employees to be courageous in openly expressing their ideas and opinions that are creative and within the established internal legal framework of the country in which the Company is operating its business Promote respectful working environment and valuing difference with no discrimination based on personal preferences, personality, race, religion, color, gender, generation or marital status No discrimination or bias in the recruitment process, through providing equitable access to opportunities for career progression according to performance, competency and growth of the organization Recognize employees appropriately for their contributions to innovations and work improvement
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